Capitalist Realism: Is There No Alternative?

Capitalist Realism: Is There No Alternative?

Author: Mark Fisher
Year: 2006 (Zero Books)
Source type: book
Raw file: raw/books/fisher-2006-capitalist-realism.md

Summary

Fisher's Capitalist Realism diagnoses the dominant post-1989 ideology: the widespread sense, captured in the slogan variously attributed to Jameson and Žižek, that "it is easier to imagine the end of the world than it is to imagine the end of capitalism." Capitalist realism is not a style but a pervasive "atmosphere" or "invisible barrier constraining thought and action," the naturalization of capitalism and the business model as the only viable reality. Fisher analyzes its mechanisms through culture (Children of Men, hip hop/neo-noir "machismo of demythologization," Wall-E's interpassivity), the business ontology, the mental-health "plague," and bureaucracy.

Key Claims

Connections

Concepts: Capitalist Realism · Precorporation · Ideology · Neoliberal Metropolis · Noopolitics · Spectacle
Authors: Mark Fisher
Debates: Critical vs. Projective
Related source notes: The Architecture of the City (Bismarck) · Communicative Capitalism (Dean)

Direct Quotes

"[I]t is easier to imagine the end of the world than it is to imagine the end of capitalism." (Jameson/Žižek slogan, as cited)

"[W]hat we are dealing with now is not the incorporation of materials that previously seemed to possess subversive potentials, but instead, their precorporation."

"[C]apitalist realism has successfully installed a 'business ontology' in which it is simply obvious that everything in society ... should be run as a business."

"Cynical distance is just one way ... to blind ourselves to the structural power of ideological fantasy: even if we do not take things seriously ... we are still doing them." (Žižek, as quoted)

Open Questions